Craft

Craft is a productivity app for individuals and small teams that brings notes, documents, tasks, a calendar, whiteboards and daily notes together in a single workspace. Its website positions it as "not built for just one thing, but for all the things you do."

Key features

• Writing and documents: Quickly capture ideas on any device, then organize them into documents you can share. For example, you can turn a quick note from your iPhone into a polished document.
• Templates, whiteboards and AI writing: Built-in templates and whiteboards, plus AI-assisted writing.
• Publishing and sharing: Publish and share documents directly from Craft, without switching to another tool.
• Tasks and planning: Tasks can be embedded directly in documents, so your ideas and to-dos stay connected. The app also provides an inbox, a Today view for tasks, reminders, a calendar and a journal view.
• Flexible organization: Use Spaces to separate work and personal contexts, as well as folders and tags. When you need structured records, Collections let you build database-style tables with fields, such as a reading list.
• Customizable appearance: Adjust how your notes look so they are both useful and good-looking.
• Connections and extensions: Supports MCP connections to clients such as Claude, ChatGPT, Claude Code, Windsurf, Cursor, Visual Studio Code and Raycast. API integrations are also available and work with tools such as Apple Shortcuts, Lovable, Replit, Bolt, v0 and Codex CLI. The website also offers a library of community templates.

Target users and use cases

Craft suits individuals who want one tool to manage their notes, tasks and schedule. The users featured on the website include writers, podcasters, product managers, students, educators and creators, who use Craft for meeting notes, scripts, class notes, travel plans, project boards and personal wikis.

Platforms and pricing

• Clients are available for iPhone, iPad, Mac, Windows (x64 and ARM64), Vision Pro and Android, and you can also use it on the web.
• A free plan is available, suited to occasional weekly use. The paid Plus plan is aimed at frequent daily use, and the website currently lists it at $6.4 per month (regularly $8). No credit card is required to sign up.
• The website also offers an education plan and group discounts.

Worth noting

Craft is a commercial, closed-source SaaS product, and your data is stored in the provider's cloud. It has received recognition including App Store Mac App of the Year, an Apple Design Award nomination and a Webby Award. User reviews often describe it as more capable than Apple Notes and Google Keep, yet easier to pick up than Notion.